How to Join
BNI is a 26 year old referral marketing company, started in January 1985 by Dr. Ivan Misner.
BNI provides a positive, supportive, and structured environment for men and women to further their business through word-of-mouth referral marketing.
Referral marketing using a strong network requires commitment. The most successful chapters of BNI are comprised of participants who are sincerely committed to helping one another through building strong relationships. They are a team. As a participant in BNI, you are responsible for complying with the policies and guidelines of the organisation. A partial list of the policies of BNI are listed (*) below:
The first step is to find a chapter and visit and see what we are all about.
- Only one person from each professional specialty is permitted to join a chapter of BNI.
- All participants should represent their primary occupation and not a part-time business.
- Attendance is critical. If you cannot attend a meeting you may send a substitute, and this will not count as an absence.
- Participation in the chapter by members is a key to the success of a group. Members can participate by bringing written testimonials, bona-fide referrals and/or visitors to their BNI chapter.
If you can't find a vacancy phone or email the BNI office. Explaining how a BNI meeting works is a little bit like giving a haircut over the phone - not very effective. BNI meetings are best experienced in person.
Most chapters have a nominal meeting fee to cover the room and meal charges. You will usually have the opportunity to stand and do a commercial for your company (unless your competitor is a member…then you simply "observe"). Bring LOTS of business cards because you will also have a chance to pass them to all of the members.
The benefits of membership are many!
1. Increased exposure to many other people and businesses.
2. Building solid strong business relationships that will last for the rest of your life.
3. Tools to network more effectively, including educational workshops and mentoring.
4. Visibility, Credibility and Profitability for each of our members.
5. And much, much more!!!
Excerpts from: The World's Best Known Marketing Secret
Q: Can anyone join a chapter?
A: We only take one person per professional speciality. So if you are a residential estate agent and we already have one, we can refer you to another chapter, or allow you to open another chapter. Of course, if you are a commercial estate agent, you could be eligible to join this chapter.
Q: How do you know that new members are reputable?
A: The application asks for references and we have a membership committee that checks them. It's word of mouth, so before they even come to a meeting they will have spoken to someone or been invited by someone in the group. Every new member has to have a sponsor, or have one assigned to them, and an interview takes place.
Q: What if a member gets a referral and does poor work?
A: Every Chapter has a Membership Committee that is responsible to mantain standards within the Chapter and it is imperative that anyone who gives a referral and finds out it wasn't satisfactorily handled must report that to the membership committee, who will then investigate.
Q: What occupations benefit the most from networking?
A: It is not the occupation, it is the individual. The occupation can be anything. BNI will work for most businesses, and if you are focussed and you have goals for the future and you're willing to make a commitment to the group, then you are a person we would want to consider joining the group.
Q: Are members supposed to bring visitors?
A: You're encouraged to bring visitors for those occupations that are open.If an application is given to the Chapter, the visitor will be screened to ascertain if they would be a good member. To ensure quality within the meeting, it's pretty much a closed meeting except for quality visitors and potential members. It isn't important whether visitors actually join, but they could be really good quality clients/suppliers to members in the Chapter.
Q: Do ethical rules for certain professions prohibit participation in BNI?
A: BNI understands the importance of the ethical concerns governing certain professions and acknowledges that rules can differ by location. As such, BNI therefore requires its members to uphold the rules of its profession so as not to violate the professional's ethical obligations. In the event that BNI's general rules could potentially violate a professional's ethical code, BNI's rules are superseded by the dictates of the professional's ethics' code. Significantly, a primary objective of BNI is to educate its membership in ways to market and grow business. It is BNI's intent to ensure that this is permitted.
Q: If I specialise in a field within my profession, am I expected to be an expert in all aspects of my profession?
A: BNI understands that many professions are broad and that people often specialise within their profession. BNI does not expect, nor does it encourage, any professional to participate in an area in which the professional does not have expertise. On the contrary, BNI prohibits professionals from acting outside of the scope of their abilities.
Q: My profession does not let me directly solicit business. Is BNI still right for me?
A: BNI's primary objective is to assist its members in ways to improve their business and to educate them concerning how they can effectively network. Business people get business when their expertise is known and others reach a comfort level with them. BNI provides a forum that allows members to meet other business peers who need to know effective and efficient business people.